This set of criteria helps you to set marketing parameters useful in your consumer search, including phone number availability, mail deliverability and number of contacts per household.
Targeting Consumers by Phone Options, Mail Deliverability and Addressing Options
Click on the “Phone / Direct Mail ” criteria link under Marketing Selections and a pop-up window will give you a tab with the following choices:
Phone Options: Use this option to only include consumer records with phone numbers. You must have your SAN or waiver from the Federal Trade Commission (FTC) on file with Genie to use this selection. You can read more about that here.
Mailing Address: Click here to only include consumer records at a high deliverable residence, meaning it has a Zip+4 address.
Additional Address Options: This criteria allows you to narrow your consumer search by the 4 following addressing options:
- Exclude rural routes without box numbers
- Exclude all rural addresses
- Exclude apartments without apartment number
- Exclude all Post Office boxes (P.O. Boxes)
