What is the Difference column? - 360 Marketing

The “Difference” column compares your list against the Benchmark. Data is shown both in the form a percentage and in absolute numbers.

See Penetration Rate and Index Definitions

Help us improve our Support Center. Was this article helpful?

Can’t find what you’re looking for? Let us help.

Our award-winning customer care team is here for you. Call 877.708.3844 or

Contact Support