As a member of the Direct Marketing Association (DMA), Genie follows industry guidelines to ensure privacy protection for consumers. The Direct Marketing Association deems data pertaining to older adults, health care and to financial transactions to be sensitive marketing data, among other data types. Data identifying religion and ethnicity or targeting children must also be used in accordance with the highest ethical standards.
If you have any questions about sensitive data, please contact us directly. An excellent resource for in depth sensitive data information from the DMA can be found here: http://www.the-dma.org/guidelines
The sensitive data available underneath the “Sensitive Data Selections” header within the filters includes data that might also be subject to federal and state laws, like:
Using this data requires that you acknowledge its sensitive nature in the Genie Sensitive Data Addendum.
The information can only be obtained after acknowledging the potentially sensitive nature of the data and agreeing to the Genie Sensitive Data Addendum, which requires that:
Please read the Addendum carefully and follow its guidelines. Click “Accept” to acknowledge your acceptance of the Addendum and to access this data.
Our award-winning customer care team is here for you. Call 877.708.3844 orContact Support