Genie 360 Marketing was designed for someone with job functions in marketing, data analysis, analytics, research, etc. Genie 360 gives users full access to Genie’s business and consumer data combined with the ability to upload, append, and analyze their own data to gain valuable insights into their customers and their market.
Genie 360’s all-in-one marketing insights software lets you look at your customers and transform intuition into insights. You may “think” that you know what your customers look like. You probably “think” you know what characteristics they have in common.
The reality is that what you “think” you know is at best an educated guess. There’s truly no way to answer these questions unless you have the data to back it up.
Genie 360 helps customers manage four main tasks in marketing:
- Analyze and compare customers and campaign responders
- Segment existing customers to develop up-sell and cross-sell strategies
- Reduce your marketing costs and increase response rates
- Track the success of your campaigns with real-time reporting
Genie 360 give you insights into your customers like never before. You can profile and segment your data, analyze your best or worst customers, and turn insights into action with our direct mail, email and display campaigns.