Click on the Ethnicity/Religion/Language criteria set to bring up the pop-up window with this option.
Ethnicity signifies an individual’s affiliation with a particular racial or cultural group. Many minority groups in the United States maintain a strong ethnic identity, recognizing and practicing traditional cultural norms.
There are 14 major ethnicity groups with multiple sub-groups underneath them. Click on the “+” next to each major ethnicity to see its sub-groups. Select as many as you need by clicking on the checkboxes next to each. Ethnicities include:
- African American: Includes African-American 95%+ (denoting a very high degree of accuracy), Angolan, Black African, Caribbean African American, Ethiopian, Ghanian, Ivory Coast, Kenyan, Liberian, Nigerian, Rwandan, Swaziland, and Zimbababwean subsets.
- Central & Southwest Asian: Includes the Armenian subset.
- Eastern European: Includes Albanian, Bulgarian, Belarusian, Croatian, Czech, Estonian, Hungarian, Latvian, Lithuanian, Polish, Romanian, Russian, Serbian, Slovak, Slovene, and Ukrainian subsets.
- Far Eastern: Includes Chinese, Indonesian, Japanese, Khmer, Korean, Laotian, Burmese, Thai, and Vietnamese
- Hispanic: Includes the Portuguese subset
- Jewish (there is also a Jewish option under Religion)
- Mediterranean: Includes Greek and Italian subsets
- Middle Eastern: Includes Arab, Egyptian, Persian, and Syrian subsets
- Native American
- Pacific Islander: Includes Filipino and Hawaiian subsets
- Scandinavian: Includes Danish, Finnish, Norwegian, and Swedish subsets
- South Asian: Includes Indian and Pakistani subsets