Start with your first list, (for example, your customer list) and click on the “OVERVIEW” tab in the top right corner of your screen.
This will take you to the OVERVIEW screen where you’ll see a visual summary of your list’s appended criteria, each in a visual graph or chart.
Find the element that you’d like to compare. For example we will look at “Industry / SIC Code” (STANDARD INDUSTRIAL CLASSIFICATION CODE). Hover your mouse over that element and you’ll see a “chart” icon appear with the tooltip “More Details”. Click here
From this detail screen you see a “Compare” icon (found on the upper left below the name of the list). Click “Compare” and then click “Benchmark”.
Here you’ll see a side-by-side the comparison of the demographics/firmographics between your imported list and the “Benchmark” list. (Benchmark is the general population surrounding the uploaded list)
From the side-by-side “Compare” screen, you will see:
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