There are two fundamental uses of our data:
Purchased Data: You can buy our most current information to add to your own records or databases. Data is always a snapshot in time. Best practices include updating and scrubbing your data frequently.
Rented Data: You can "rent" or “borrow” our data to help segment and execute your own marketing campaigns as a Genie customer. For instance, when using our Email Marketing Tool, you might choose to rent the emails to test responsiveness before making a decision to purchase that segment.
According to federal law, there are certain restrictions that limit the use of certain types of consumer data.