What are some benefits to Multi-Channel Marketing?
Increased Visibility: Delivering a message across channels, for instance appearing in voice mails, mailboxes, emails, and on the web, significantly increases visibility. This is key to getting top-of-mind awareness.
Consistency with Frequency: With the right creative, a consistent message across channels can really stand out and help drive engagement.
Easier Purchase Journey: With multiple entry points, the customer’s journey to you shortens.
Multi-Dimensional Tracking: Each channel has its own reporting mechanisms and/or should feel the impact of the other channels. A direct mail campaign works best with a complementary digital campaign, which can provide an additional level of measurement for the physical mail piece.