A catchy subject line is crucial. More than 30% of email recipients decide whether or not to open an email based on subject line alone. Here are some tips to get a reader’s attention:
- Get to the point: Keep it brief. If there’s a discount somewhere in your email, consider making your subject like “25% Discount Inside.” Readers know exactly what they’re getting.
- Personalize it: Let your readers know that you know them. Use a name, location or special interest. People will be more likely to open if your email feels like a communication from a friend.
- Write the subject line first: Don't let the subject line be an afterthought. But Amanda Augustine, career expert at professional job-matching service The subject line can be one of the most important parts of the campaign. Write it first to set the tone of the email.
- Keep it short, but not too short: There's no real statistical link between subject line length and open rate, but especially for your mobile readers, shorter is better. Try to use not more than 10 words.
- Use a familiar sender name: If the "from" name doesn’t sound familiar then the subject line doesn't matter.
- Don't use filler: With such precious space, don't waste it with unnecessary words like "hi," "hello," and "thanks,". Include those in the email's body.
Make people feel special: Lets face it. Everyone likes to feel special. The right phrasing can go a long way to increased open rates. Try phrases like:
- You're invited!
- Exclusive offer for you
- Private invite!
- Be funny or shocking: If you can make someone chuckle, they will be more willing to take a few moments and read your entire message. Alternatively, you’ll likely get the same result if you can make their jaws drop.